Social Media Creation and Maintenance
Social Media is a new force in spreading the word about your organization, services, products and content. The goal is to leverage the power of the social network to draw people to your website. At the core of it is creating valuable content that people will share with friends and colleagues and ultimately to convert those people to clients, customers, and supporters. Some of the services we can provide:
- Set up social media accounts for you on the various platforms such as Facebook, Twitter, Pinterest, Tumblr, Instragram.
- Find unique social platforms that are targetted to your organization's interest groups.
- Optimize existing social media accounts for improved exposure.
- Generate or help you generate content that can be shared on the various social media platforms where you participate.
- Set up a regular program for you to follow to push content out to the social media platforms you participate in.
- Manage the postings for you.
- Offer analytics for tracking the results of your social media efforts.
Search Engine Optimization (SEO) and Marketing
With billions of websites out there it's difficult to stand out and be found by the right people. Good ranking in search engines for specific searches can be aided by 3 factors:
- Proper site structure and search engine related services
- Good content that is frequently updated and rich with appropriate search terms
- Quality inbound links (tied to Social Media efforts above)
We build all our sites with best practices which take care of #1 for you. We can provide consulting and training to guide you in making good content choices that will optimize your site for #2. Search ranking is influenced by the number of quality links pointing your site. This is the most difficutl part of the search engine marketing process but can be greatly enhanced by providing content that is interesting and valuable to others. We can provide help in understanding the link building process both in manually building links to enticing other sites to link to your content organically.
Paid Marketing Options
Google's ad platform is a great way to place your ads on Google itself and on websites that host Google's Ads. The ads are targeted for relevance and it's easy to montior results and limit costs. Facebook advertising is also a growing source for traffic and can be cost effective. We can help you set up and monitor advertising on these platforms.
Video has become an extremely powerful marketing and informational tool. We can:
- Help you write, shoot and edit your video
- Post your video on YouTube, Facebook and other video hosting plateforms properly optimizing and tagging them to get the most relevant exposure.
- Help you embed your videos on your website.
- Help you analyze the effectiveness of your video.
Learn more about our Video Production services.