Web Development: Internet Marketing

Putting up a web site is only half the challenge in our networked world. At Morse Media we have a great track record helping web sites gain visibility and attract the traffic that matters. We can serve as consultants on how you can improve your site’s effectiveness. In addition, we can provide specific Internet Marketing services that will get you results. We will tailor these services to meet your budget and the goals for your site. Please contact us for details.

Some of the services we offer:

  • Keyword research and Search Engine Optimization (SEO) of your existing site
  • Submission to both free and paid search engine services
  • Submission to both free and paid directory services
  • Creation and implementation of a linking strategy
  • Development of Pay-Per-Click campaigns such as Google AdWords
  • Consulting on ‘Guerilla’ type marketing
  • Development of quality content for feeding Search Engines
  • Consultation and integration of syndicated content such as blogs and podcasts

Internet Marketing Tools and E-Books

We also endorse a number of Internet Marketing Publications which we have read and used. These books and programs can be extremely helpful if you intend to do the marketing yourself. Even if you decide to work with us or another marketer you would find this information helpful in understanding the process:

Seo Book by Aaron Wall
This has becom and industry standard and, once you buy it, you can receive updated versions as Aaron creates them. This book is pretty comprehensive, yet easy to follow. Aaron maintains an active blog and provides some great free web tools on his site as well.

Search Engine Marketing by Mike Grehan
A great all-around book on search engines, directories, pay-per-click programs and more.

The Nitty-gritty of Writing for the Search Engines by Jill Whalen
An excellent primer in how to write copy for your web site that will enhance your search engine visibility.

Search Engine Marketing, Inc by Mike Moran and Bill Hunt
This new, 590 page book is quite comprehensive in its coverage of the bewildering and ever changing world of search engines, optimizationn, paid indexing, link building and more. Great for companies creating their own search engine marketing plan, but is full of information for SEO professionals and individual webmasters. A more comprehensive review can be found in this Search Engine Watch article.

WordTracker is an excellent tool for researching keywords and phrases that are actually being used by people searching for your products or services. The results of your research can be used for writing copy, optimizing your pages and creating effective pay-per-click ads. WordTracker has just published an excellent Keyword Research Guide. This FREE guide is full of articles by SEO experts on how they use WordTracker in their marketing campaigns. Another great source for learning about Wordtracker is the e-book Wordtracker Magic by John Alexander

The Definitive Guide to Google AdWords by Perry Marshall
Beat the Google AdWords System - 35 examples, 8 industries & fast-start toolkit.

Google AdSense Secrets by Joel Comm
Not exactly about marketing, but a great resource if you use Google's AdSense to make money from your web site. It does include some good marketing tips.

Dr. Ralph Wilson has been offering excellent, straightforward Internet Marketing training and advice for many years. He has a free newsletter, a more extensive professional newsletter: Web Marketing Today Premium, a good report for web store owners: 12 Ways to Give Your Webstore a Sales Boost and several other very good ebooks: